On a snowy NYC day like today, I needed a little spring pick me up. Just when I was craving some sun, fashion power house Balmain announced Rihanna will be the face of their label for the upcoming Spring/Summer 2014 campaign. Balmain, the exclusive French fashion house, which was founded in the period after World War II and was lead by the likes of Pierre Balmain and Oscar de la Renta, has quickly risen to the top in the eyes of the fashion elite.
Rihanna, with her riveting gaze and signature tattoos looks absolutely stunning in the new campaign which was shot in New York by Inez van Lamsweerde and Vinoodh Matadin. “In front of the camera, she makes you feel like she is the only girl in the world,” said Balmain’s creative director, Olivier Rousteing, characterizing his casting coup as a dream come true. We have to agree.